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Peter TasalaOct 18, 2023 7:50:56 PM3 min read

Close the Marketing Gap: Reach, Manage & Understand Your Customers

Data-Driven Growth through Agility

The competitive world of digital marketing demands not only agility but a strategic approach for reaching, managing, and understanding customers. Both HubSpot and CHAT WITH YOUR DATA™ play a pivotal role in making this a reality. Here's a breakdown of how these tools empower modern agile marketing strategies for closing the marketing gap, and achieving data-driven growth.


As an integral part of our comprehensive reach process, our Marketing as a Service (MaaS) offering encapsulates a fusion of cutting-edge marketing technology, insightful analytics, and creative content strategies tailored to resonate with your target audience.

  • Expertise and Specialization: By taking advantage of Marketing as a Service (MaaS), businesses can leverage the expertise and specialization of seasoned marketing professionals. This is particularly beneficial for small to medium-sized enterprises (SMEs) that may not have in-house marketing expertise. The specialized knowledge can significantly enhance marketing strategies and execution.
  • Cost-Efficiency: MaaS can be a more cost-effective solution compared to hiring a full-time in-house marketing team, especially for SMEs and startups.
  • Scalability and Flexibility: Marketing as a Service allows businesses to scale their marketing efforts up or down based on their needs and budget constraints. It provides a flexible framework that can adapt to changing business objectives, market conditions, or customer preferences, ensuring that marketing efforts remain aligned with overall business goals.

  • Data-Driven Decision Making: Utilizing advanced analytics and reporting tools, MaaS providers can deliver insightful data and analytics on marketing campaign performance. This data-driven approach enables more informed decision-making, helps in optimizing marketing ROI, and provides a clear understanding of customer behavior and market trends.

Our customers, leverage our expertise as an extension of their marketing arm, enabling them to navigate the digital landscape with precision and impact.


In an age where every click counts, HubSpot proves to be a marketer's best friend. It streamlines the process of reaching out to potential and existing customers with tailored precision. Beyond just reaching customers, HubSpot provides tools to nurture and maintain these relationships over time.

  • Integrated CRM: Maintain detailed records of every interaction, ensuring that you can pick up exactly where you left off with every customer.

  • Automation at Its Best: From sending follow-up emails to segmenting contact lists, automate repetitive tasks to ensure timely and relevant communication, fostering stronger relationships.

  • Targeted Campaigns: HubSpot’s in-depth analytics allows you to understand where your customers come from and what they’re interested in, ensuring every ad or content piece is delivered to the right audience.

  • Omnichannel Engagement: Whether it's through email marketing, social media, or content, HubSpot ensures consistent and compelling engagement across all channels, increasing the chances of reaching your customers wherever they are.


With a sea of data at their disposal, marketers need intuitive tools to distill this data into actionable insights. That's where CHAT WITH YOUR DATA™ steps in.

  • Conversational Analysis: Move past traditional reporting. Ask direct questions about customer behavior and preferences and get instant answers. Want to know which product feature is most liked by a specific demographic? Simply ask.

  • Empower Every Team Member: CHAT WITH YOUR DATA™ ensures that insights aren't restricted to analysts. Every team member can pull valuable information, leading to a holistic understanding of customers across all departments.

  • Proactivity Over Reactivity: By understanding customer preferences, behaviors, and feedback through CHAT WITH YOUR DATA™, marketing strategies can shift from being reactive to proactive. Instead of just responding to past behaviors, you can predict future trends, setting the stage for forward-thinking campaigns. 

To summarize, Agile marketing requires tools that keep pace with rapid changes, yet provide depth of understanding. With HubSpot's prowess in reaching and managing customers, combined with the deep insights from CHAT WITH YOUR DATA™, marketers are equipped to not only respond to the present but also anticipate the future. The combined power of these tools ensures that every marketing move is backed by data, insight, and precision. In this digital age, understanding your customer has never been more crucial, or more achievable.

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Peter Tasala

As Data Strategist at Vidalico Digital, he is a hands-on problem solver and turnaround manager with over 20 years of experience in data analytics and digital transformation.