December B2B Marketing: Wrapping the Year Like a Pro with a Bow on Top

Inboxes fill with holiday greetings, to-do lists overflow, and budgets squeak out their last hurrahs, B2B marketing this month is like hosting a holiday party: a little chaotic, a little sentimental, and, with the right moves, completely rewarding.

Here’s how you can sleigh (yes, sleigh!) December marketing with flair:

1. It’s Wrap-Up Season—Literally

December is the only time of year where a "year in review" doesn’t feel like an unnecessary flashback. Share your brand’s greatest hits:

• Milestones you’re proud of (like that product launch that didn’t crash on Day 1).
• Lessons learned (hey, nobody’s perfect).
• Predictions for next year (because everyone loves a peek into the crystal ball).

Smart tip: Add a touch of vulnerability. People love hearing how you overcame challenges, even if that meant wrangling with endless Zoom glitches.

2. Channel Your Inner Santa

Let’s be real: even in B2B, people love feeling appreciated. So sprinkle a little holiday cheer:

• Gifting with purpose: A thoughtful gift says, "We value you," but skip the generic pens. Think personalized, fun, or even quirky—like socks with your logo (because who doesn’t need socks in winter?).
• Holiday humor: Craft a campaign that shows your human side. A meme-filled “12 Days of Marketing Fails” post could be gold.

3. The Budget is Calling 

End-of-year budgeting is like cleaning out the fridge before vacation: a mad dash to use what’s left. This is your moment to shine:

• Offer end-of-year deals with a clever spin: "Spend it or lose it—your budget deserves better than the office coffee fund."
• Focus on ROI-driven conversations: B2B buyers love hearing how you’ll make their 2024 sparkle.

4. ‘Tis the Season to Build Relationships

The holidays are perfect for connection—no hard sells, just genuine appreciation:

• Send a heartfelt email or video that says, “Thanks for trusting us. We couldn’t do this without you!” (Maybe wear an ugly sweater in the video for bonus points.)
• Share client success stories. Nothing says, “Look how awesome we are together!” like highlighting the people who made your year.

5. Be a Little Extra… but Not Too Extra 

December is not the time for 12-part campaigns that feel longer than a Hallmark movie marathon. Go short and sweet:

• Limited-time offers with a touch of urgency: “The clock’s ticking on 2023—and this deal.”
• Fun remarketing campaigns: “Hey, we noticed you’ve been ghosting us since July. Let’s make up over a coffee chat?”

6. Expect Slower Replies, but Don’t Be a Grinch

It’s the holidays, and not everyone is hitting "reply" as fast as you’d like. Use this time to plan killer content for January. Think of December as setting the stage for a blockbuster Q1.

7. Make December Magic for Your Team Too

Your team is probably juggling end-of-year reports and holiday shopping, so take a moment to celebrate their wins. A little acknowledgment goes a long way:

• Host a virtual holiday party (yes, with silly hats).
• Share a “Top 10 Team Moments of 2023” post to remind everyone why they rock.

Bonus: Remember, Everyone’s a Little Festive—and a Lot Human

This is the one month where even B2B decision-makers might be drinking eggnog while browsing LinkedIn. Lean into that shared humanity. Be festive, fun, and above all, authentic.