This week I had another marketing talk with Veronica from SPIN Ideas in Amsterdam. In this video, our main focus was the first stage of the inbound marketing process: the attract phase. The illustration below gives you an overview of the different stages of the inbound methodology. I consider the attract stage as being one of the most important ones in the inbound methodology. The more strangers you are able to attract to your brand the higher the chances they become visitors, leads, and eventually customers.
In this episode, we talk about keywords, different types of content creation, and distribution.
There are a few simple, cost-effective things that you can do in order to attract your audience:
Build a website
Write a blog
Create a video
Host a workshop or presentation
Research and optimize the keywords for your content.
Without giving too much away, have a look and let us know what you think. We tried to keep this video short and concise so you get the most out of it. Let me know in the comments what you would like to hear more of in our videos. Your feedback is appreciated. If you find this video series useful, please help us spread the word so others can benefit from it.