The main culprit for negative connotations around marketing automation probably lies in the name. The name “marketing automation” sounds as if the tool will take on your workload and tasks, leaving you without anything to do. It may seem you don’t.

When I first saw the email about the chance to be part of the Pipeline Generation Bootcamp, I thought ‘why not’? The experience could be relevant. While I wanted to improve my sales knowledge and skills, I had no idea what I signed up for. I expected.

Product marketing is a complex area and it takes a lot to get right especially for start-ups and SME's. In many cases, due to limited time and resources, start-ups don't give product marketing the attention it deserves.