Product marketing is a complex area and it takes a lot to get right especially for start-ups and SME's. In many cases, due to limited time and resources, start-ups don't give product marketing the attention it deserves.

You have an offer you want to share with your audience. You want them to know how your offer can help them solve a problem or benefit from an opportunity. A landing page is one way to communicate.

The marketing story continues.

This week I had another marketing talk with Veronica from SPIN Ideas in Amsterdam. In this video, our main focus was the first stage of the inbound marketing process: the attract phase. The illustration bellow gives you.

A while ago, I was talking to my friend Veronica from SPIN Ideas in Amsterdam about a way to collaborate professionally. We both own marketing agencies that help startups and SMBs with their digital marketing, so it felt only natural to team up.