You have an offer you want to share with your audience. You want them to know how your offer can help them solve a problem or benefit from an opportunity. A landing page is one way to communicate.
Essentially, a landing page is a website page that is designed to convert visitors into leads. It works like this: visitors click a call-to-action in order to get to a landing page. Once on the landing page, they fill out a form with their contact details. This action converts them into a lead.
Your call to action should be relevant to the activity you want your visitors to perform. For example, download, read, get, book, and watch are all typical calls to action.
Once your visitors have submitted their contact information they are directed to a thank you page where the offer is delivered. Remember, landing pages play a major role in converting visitors to leads.
Watch this short video I did with Veronica from Spin Ideas where we share our tips for creating a high-converting landing page. If you find this video useful, please click share at the bottom of the post so others can benefit from it.