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Conversational analytics blog-2
Peter TasalaApr 17, 2023 10:31:20 PM2 min read

Goodbye Report Development? Chat with your Data!

In today's data-driven world, companies that are able to effectively harness the power of data are the ones that thrive. However, for many organizations, the challenge lies not in collecting data, but ineffectively analysing and leveraging it to make data-driven decisions. This is where the utilising natural language in chat-based analytics comes in.

The Key to Building a Data-Driven Culture

Chat-based analytics is an emerging technology that allows users to interact with information in a natural and intuitive way. By using conversational natural language interfaces to analyse data, companies can make data-driven decisions faster and more easily, empowering everyone in the organisation to make informed choices.

For companies and organisations of all sizes, the benefits of conversational approach are clear. Here are some key advantages of using chat-based technology in analytics to establish a data-driven culture:

HubSpot Video


  • Improved accessibility: By allowing end-user to chat with data, anyone in the organisation can easily access and interact with data, regardless of their technical expertise. By providing a simple and intuitive interface for data analysis, conversational interface empowers employees across the organisation to make data-driven decisions, rather than relying solely on IT or data analysts.
  • Real-time insights: By chatting with the data, users can get real-time insights into business insights, without having to wait for reports or dashboards to be generated. This allows for more agile decision-making, as users can quickly adapt to changing circumstances and adjust their strategies accordingly.
  • Increased collaboration: Chat-based analytics solution can foster collaboration among team members by providing a common language for data analysis. By allowing users to easily share data and insights with each other, chat-based analytics can help break down silos and promote cross-functional collaboration.
  • Greater accuracy: By providing a more natural and intuitive interface for data analysis, chat-based analytics solution can help reduce errors and improve data accuracy. Users are able to ask questions and get answers in a conversational manner, which can help uncover hidden patterns and insights that might have been missed using traditional analytics tools.
  • Better user experience: Interacting with data using natural language provides a more engaging and personalised user experience than traditional analytics tools. By allowing users to interact with data in a conversational manner, chat-based solution can help users feel more engaged with their data, leading to greater adoption and usage of data-driven insights.

In conclusion, utilising chat-based technology in analytics is a powerful tool for building a data-driven culture. By providing an intuitive and accessible interface for data analysis, this can help businesses unlock the full potential of their data, empowering everyone in the organisation.

Say Bye to report development

If you're interested in learning more about how to implement a data-driven culture, and start chatting with your data, contact us today and book a free demo to see our chat-based analytics advisor in action!


Peter Tasala

As a strategic advisor at Vidalico Digital, he is a hands-on problem solver and turnaround manager with over 20 years of experience in data analytics, business and digital transformation.