Skip to content
Data-Driven Culture in Medium-Sized Companies - Chat with your Data - Analytics Advisory - Vidalico Digital
Peter TasalaApr 4, 2023 11:43:33 PM2 min read

How to Overcome Challenges in Establishing a Data-Driven Culture in Medium-Sized Companies?

Establishing a data-driven culture is crucial for companies of all sizes, but it can be particularly challenging for medium-sized companies. While larger enterprises often have dedicated teams and resources for data and analytics, medium-sized companies often struggle to allocate the necessary time and resources to establish a data-driven culture.

Here are some of the key pain points that medium-sized companies face when trying to establish a data-driven culture:

  • Lack of Data Infrastructure: One of the biggest challenges for medium-sized companies is setting up a robust data infrastructure. Data may be scattered across multiple systems, making it difficult to access and analyse. Additionally, medium-sized companies may not have the budget or resources to invest in the latest data management technologies.
  • Data Quality Issues: Medium-sized companies often struggle with data quality issues, which can make it difficult to trust the data being used to make decisions. This can lead to analysis paralysis, where decision-making is delayed due to a lack of confidence in the data.
  • Lack of Data Literacy: Data literacy refers to the ability to understand, interpret, and communicate insights from data. Medium-sized companies may lack the necessary data literacy skills, which can make it difficult to make data-driven decisions. Employees may not know how to use data analytics tools, or may not understand how to interpret the results.
  • Resistance to Change: Implementing a data-driven culture requires a cultural shift within the organisation. Employees may be resistant to change, especially if they are used to making decisions based on intuition or past experience rather than data. This can lead to a lack of buy-in from employees, which can make it difficult to establish a data-driven culture.
  • Lack of Executive Support: Establishing a data-driven culture requires buy-in from the top down. If executives are not fully committed to the initiative, it can be difficult to allocate the necessary resources and get employees on board. Without executive support, medium-sized companies may struggle to establish a data-driven culture.

Despite these challenges, medium-sized companies can take steps to establish a data-driven culture.

Simplify Analytics - Chat with your Data - Vidalico Digital - Data Democratization


Here are a few tips to you help you establish a data-driven culture.

  • Establish a Data Strategy: Develop a clear data strategy that outlines the goals, objectives, and key performance indicators for your data initiatives. This will help ensure that everyone is working towards the same goals.
  • Invest in Cloud Data Infrastructure: Allocate resources to set up a robust data infrastructure. Utilise the benefits of cloud infrastructure, as this allows you to start small and scale based on your needs. Invest in data management technologies and/or hire a dedicated data team.
  • Address Data Quality Issues: Prioritise data quality by establishing data governance policies and procedures. Regularly audit and clean data to ensure accuracy.
  • Invest in Data Literacy: Provide training and resources to help employees develop data literacy skills. This may include workshops, online courses, or hiring a data coach.
  • Create a Data-Driven Culture: Lead by example and encourage employees to make data-driven decisions. Celebrate successes and use data to identify areas for improvement.

Vidalico CTA Analytics

By addressing these pain points and taking steps to establish a data-driven culture, medium-sized companies can gain a competitive edge and make more informed decisions. While the process may take time and resources, the benefits of a data-driven culture are well worth the investment.

If you're interested in learning more about how to implement a Data-Driven Culture, contact us today to discuss your needs.


Peter Tasala

As Data Strategist at Vidalico Digital, he is a hands-on problem solver and turnaround manager with over 20 years of experience in data analytics and digital transformation.