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Vidalico Digital - Chat with your Data - Democratising Analytics
Peter TasalaMar 27, 2023 11:15:25 AM3 min read

How to Democratise Analytics

In our previous blog post, we were emphasising the importance of Data & Analytics strategy, while observing how it can help companies achieve competitive advantage. This time, we will delve deeper into how to democratise analytics to foster a data-driven culture. In the data-driven world we live in, analytics has become a critical component of business success. It allows organisations to make informed decisions, identify new opportunities, and gain a competitive advantage.

However, despite its importance, analytics has traditionally been the domain of a select few within an organisation, leaving the rest of the workforce in the dark. To truly harness the power of analytics, it is essential to democratise it – that is, to make it accessible and understandable to everyone within an organisation. In this blog post, we'll discuss what it means to democratise analytics and how organisations can achieve it.

What is Democratised Analytics?

Democratised analytics is the process of making analytics accessible to all stakeholders within an organisation, regardless of their technical expertise. It involves breaking down data silos, simplifying complex analytics processes, and making data insights available to everyone in real-time. Democratised analytics allows organisations to empower their workforce with the data they need to make better decisions and drive business growth.

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What are the Steps to Democratise Analytics?

  • Break Down Data Silos

One of the main barriers to democratising analytics is data silos. These are the result of fragmented data stored across different systems or departments, which makes it difficult for individuals to access the data they need. To democratise analytics, organisations must break down these data silos by consolidating their data into a central repository. This can be achieved through data warehousing, data lakes, or other data integration solutions. By having a single source of truth, everyone within an organisation can access the same data, which leads to better decision-making.

  • Simplify Analytics Processes

Another barrier to democratising analytics is the complexity of analytics processes. Many analytics tools are designed for technical users and require specialised skills to operate. This can be intimidating for non-technical users, who may be hesitant to engage with analytics tools. To make analytics accessible to everyone, organisations must simplify the analytics process. This can be achieved by providing intuitive analytics tools that are easy to use, as well as offering training and support to help individuals build their skills.

  • Chat with your Data

Democratised analytics requires the ability to chat with your data to provide real-time data insights in the simplest possible way. This means that everyone within an organisation must have access to the same data, as well as tools to analyse and ask questions in real time. By providing visualised real-time data insights, organisations can empower their workforce to make informed decisions quickly, which can lead to better business outcomes.

  • Foster a Data-Driven Culture

To truly democratise analytics, organisations must foster a data-driven culture. This means that everyone within an organisation should value data and use it to inform their decision-making. This requires a shift in mindset, where data is seen as an asset and not just a byproduct of business operations. By fostering a data-driven culture, organisations can unlock the full potential of analytics and use it to drive business growth.


Democratising analytics is essential for organisations that want to harness the power of data to make informed decisions and drive business growth. It requires breaking down data silos, simplifying analytics processes, providing real-time data insights, and fostering a data-driven culture. By democratising analytics, organisations can empower their workforce to make better decisions, identify new opportunities, and gain a competitive advantage in today's data-driven world.

If you're interested in learning more about how to democratise Analytics, contact us today to discuss your needs.

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Establishing a data-driven culture is crucial for companies of all sizes, but it can be particularly challenging for medium-sized companies. While larger enterprises often have dedicated teams and resources for data and analytics, medium-sized companies often struggle to allocate the necessary time and resources to establish a data-driven culture. This is exactly the focus of our next blog, which explores how to Overcome Challenges to Establish a Data-Driven Culture in Medium-Sized Companies.


Peter Tasala

As a strategic advisor at Vidalico Digital, he is a hands-on problem solver and turnaround manager with over 20 years of experience in data analytics, business and digital transformation.