Planning, strategising, analysing, selling, promoting, so on and so forth. There are so many actions a marketer or salesperson has to do in a workday, that sometimes it becomes overwhelming. We’ve all been there: stressed out about the huge to do.Read More
While many see inbound marketing as the holy grail, it shouldn’t be a surprise that it's not as simple as it seems. How do you decide whether inbound marketing is the right strategy for you? In this blog we’ll look at the different elements you need.Read More
Small and medium-sized enterprises (SMEs) dominate the business stage. Even though big corporations have more visibility worldwide, these smaller companies play a crucial role; they contribute immensely to the global economy, income and employment.
The main culprit for negative connotations around marketing automation probably lies in the name. The name “marketing automation” sounds as if the tool will take on your workload and tasks, leaving you without anything to do. It may seem you don’t.Read More
When I first saw the email about the chance to be part of the Pipeline Generation Bootcamp, I thought ‘why not’? The experience could be relevant. While I wanted to improve my sales knowledge and skills, I had no idea what I signed up for. I expected.Read More
The misconception about the rise of automation is that robots, AI or software will take over and replace important teams like marketing and sales. Truth be told, as requirements increase and business goals are more demanding, those exact teams are in.Read More