The main culprit for negative connotations around marketing automation probably lies in the name. The name “marketing automation” sounds as if the tool will take on your workload and tasks, leaving you without anything to do. It may seem you don’t.

The misconception about the rise of automation is that robots, AI or software will take over and replace important teams like marketing and sales. Truth be told, as requirements increase and business goals are more demanding, those exact teams are in.

As a business owner in the digital age, you are looking to increase traffic to your site, find new leads, convert them into customers and ultimately grow your business. Sounds easy, but in reality making your voice heard in the over-saturated World.