An Introduction to Product Marketing

Product marketing is a complex area and it takes a lot to get right especially for start-ups and SME's. In many cases, due to limited time and resources, start-ups don't give product marketing the attention it deserves.

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8 storytelling steps you can use to improve your content strategy

What is the key behind a successful content marketing strategy? How do you create truly engaging content for social media? How do you make sure that people will stop for a second and actually read or watch the content you shared?

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June 13, 2018

The landing page - your lead conversion tool

You have an offer you want to share with your audience. You want them to know how your offer can help them solve a problem or benefit from an opportunity. A landing page is one way to communicate.

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How to attract your audience - Engaging Marketers: Episode 2

The marketing story continues.

This week I had another marketing talk with Veronica from SPIN Ideas in Amsterdam. In this video, our main focus was the first stage of the inbound marketing process: the attract phase. The illustration bellow gives you.

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Engaging Marketers: the power of collaboration and knowledge sharing

A while ago, I was talking to my friend Veronica from SPIN Ideas in Amsterdam about a way to collaborate professionally. We both own marketing agencies that help startups and SMBs with their digital marketing, so it felt only natural to team up.

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