Planning, strategising, analysing, selling, promoting, so on and so forth. There are so many actions a marketer or salesperson has to do in a workday, that sometimes it becomes overwhelming. We’ve all been there: stressed out about the huge to do.

While many see inbound marketing as the holy grail, it shouldn’t be a surprise that it's not as simple as it seems. How do you decide whether inbound marketing is the right strategy for you? In this blog we’ll look at the different elements you need.

The main culprit for negative connotations around marketing automation probably lies in the name. The name “marketing automation” sounds as if the tool will take on your workload and tasks, leaving you without anything to do. It may seem you don’t.

When I first saw the email about the chance to be part of the Pipeline Generation Bootcamp, I thought ‘why not’? The experience could be relevant. While I wanted to improve my sales knowledge and skills, I had no idea what I signed up for. I expected.

The misconception about the rise of automation is that robots, AI or software will take over and replace important teams like marketing and sales. Truth be told, as requirements increase and business goals are more demanding, those exact teams are in.

As a business owner in the digital age, you are looking to increase traffic to your site, find new leads, convert them into customers and ultimately grow your business. Sounds easy, but in reality making your voice heard in the over-saturated World.