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Social Media Platforms
Constantin BudaSep 2, 2018 11:01:00 PM4 min read

Which social media platforms are right for my business?

Why your business should be on social media

With over 3.1 billion active users, social media has a huge impact. If 40 percent of the world’s population is on social media, your business should be, too. For your business, social media is a tool to help market and spread the word about your company and its products or services. For your target audience, social media is the place to find engaging content. If your business creates content that engages with its target audience, your target audience is more likely to buy from your business.

If you do social media marketing right, you will grow your business and acquire more customers in the long run. You will also attract more traffic to your website and more followers on social media, which makes your business more visible online.

Things to consider before choosing the right social media platforms

social media marketing

Before you start using social media for your business you should define your business goals in regard to social media. Your overall social media business goals can simply be to grow your business and sales and spread the word about your products or services.

You should also define a specific target audience for your business if you haven’t done so yet. When you know your target audience, it’s easier to figure out which social media platforms your target audience uses the most and what kind of content appeals to them.

Furthermore, each social media platform can serve a different purpose for your business. For example, if your business sells furniture you can share inspiring pictures of furniture on Instagram but more informational content about furniture on Facebook.

Common social media platforms

I won’t list all the common social media platforms nor go too in-depth into the features of each platform because that would require a whole new blog post. For more specific information about social media platforms and their features, I recommend researching online or contacting us if you need help with social media marketing for your business.


Facebook is still the most widely used social media platform with over 2 billion monthly active users, which is why most businesses choose to be on Facebook. Facebook content also fits every industry because it’s neutral in its nature.


Instagram is a social media platform focused on appealing image content. Eight hundred million people use Instagram monthly, about two-thirds of whom are female users. Instagram can be the right platform for your business if you want to share great images that are both relevant to your business and target audience. On Instagram images are everything, so if your business is on the platform make sure to post quality images that engage with your target audience.


With 250 million monthly active users, LinkedIn is the B2B social media platform that is full of business people and companies. LinkedIn content is mostly professional and work-related. For these reasons, it can be one of the best platforms for B2B companies.


YouTube is a popular video platform with 1.5 billion monthly active users. If your business has the resources to create engaging and relevant videos for its target audience, YouTube can be a great platform.


Pinterest is a noticeboard type of social media platform where you can find inspiring ideas. About 80 percent of Pinterest’s 175 million monthly active users are women (Salman Aslam 2018), which makes the platform better for businesses that target a female audience.

Choosing the right social media platforms for your business

Free marketing audit

You should choose the social media platforms for your business based on the platforms your target audience uses the most and what kind of content appeals to them. To define which platforms and the type of content fits best for your business, your business needs a marketing strategy and a marketing plan made by a marketing professional(s). Yet to know how to execute your marketing plan and marketing strategy with effective social media marketing actions you need to have good social media marketing know-how.

There are pros and cons for both outsourcing and insourcing digital marketing services and especially social media. According to this analysis, outsourcing your digital marketing needs will save you money while helping you grow faster. As a small business, hiring a marketing agency to help you with your marketing activities is one of the best things you can do.

By outsourcing your social media marketing to Vidalico Digital, you can take all of the guesswork out of your social media marketing. Your social media marketing is in the hands of professionals who will be able to make the most out of the limited resources you have while you can focus on closing those deals. Your business will get more customers, more website traffic, more followers on social media, and eventually more leads.


Not sure what path to follow for your business and industry? Want to know how to optimize your social media channels to get more traffic and leads? Let us help you.

In your free assessment, we'll talk about:

  • How your company is using major platforms today

  • Frequency and volume of your social media posting

  • Tips on how to optimize your social strategy to drive more traffic to your site

  • Tips on how to grow your following and find influencers

Book a free consultation with a social media marketing specialist and find the right strategy for your business and budget. Pick a date that works for you to book your social media marketing assessment.


Constantin Buda

As the Growth Strategist and CEO of Vidalico Digital he works with B2B and B2C companies, helping them translate complex, high-tech information into marketing stories that drive sales.